Searches for ‘dog reiki’ are up 53% as pet owners look for alternative gifts this Christmas

Jessica Curtis — Wed, 20 Dec 2023 20:00:00 +0000

According to MoneySuperMarket, 70% of Brits are willing to spend more money on their pets than on themselves, but it seems that pet gifting is evolving.

Insights from Fresha's new trend report show that views for #petwellness on TikTok have grown from two million to 19 million in the last 12 months alone. Not only this, but demand for 'dog reiki' has soared 53%, with pet owners looking for alternative gift options for their pets this year.

Why are people looking for wellness gifts for pets?

Fresha's insights found that 84% of pet owners now invest in grooming services for their dog. As well, 83% of pet owners also claim to be interested in treatments designed to improve their pet's wellbeing (e.g. massage and anxiety therapy).

Yousef Alsadoud, Co-founder, Tiny Paws UE says: "Attitudes are shifting positively, with pets increasingly being seen as family members. We are seeing clients demand higher quality and better services for their pets. Basic paw and dog cleaning is no longer enough. Clients are now interested in medicated shampoos, eco-friendly products and holistic services. Whatever makes their pet feel better."

What are the trending Christmas gifts for pets in 2024?

While in previous years pet owners have been inclined to buy their dog a new toy or tasty treats, 2024 is officially the year of 'pet wellness'.

Fresha's data highlights that demand for ethical pet treatments are soaring when it comes to search volumes this Christmas, with the most popular being 'dog acupuncture', which has seen a 246% increase in search over the last 12 months! This treatment can help with injury recovery, allergies and can even reduce pet anxiety.

Ranking	Treatment	Increase in search over the last 12 months
1	Dog Acupuncture	246%
2	Dog Exfoliating Scrub	67%
3	Dog Reiki	53%
4	Blueberry Dog Facial	52%
5	Pet Hydrotherapy	50%
6	Pet Spa	50%
7	Dog Massage	50%
8	Anxiety Dog Treatment	22%
9	Dog Nail Clipping	22%
10	Dog Teeth Cleaning	22%

Dog Exfoliating Scrub (67% increase) and Dog Reiki (53% increase) are also leading the way in the pet wellness space, with a lot of rising interest for these treatments in the last 12 months.

Vet Explains How Cold Weather Worsens Your Dogs Arthritis

Jessica Curtis — Thu, 30 Nov 2023 16:45:12 +0000

The UK is set to experience freezing temperatures and snow across the country this week, and much like us humans our canine companion's joint health and mobility can be negatively impacted by a sudden drop in temperature.

With arthritis affecting 80% of dogs aged 8 or over, and almost 35% of the entire dog population (due to such factors as wear and tear, breed predisposition, genetics, weight, previous injuries, and overall joint health), dog owners must have a clear appreciation of the impact that cold weather can have on their pets bones and joints.

To help with this, Sean McCormack, Head Vet at dog food subscription service tails.com has provided insight into why cold weather can worsen arthritis pain in dogs, and how to keep them as comfortable as possible this winter:

Why does the cold weather make my dog's arthritis worse?

Decreased joint fluid

Cold weather can decrease your dog's joint fluid viscosity by increasing the thickness of the synovial fluid. Thicker fluid can make joint movement more challenging, and increase the sensation of tightness for your four-legged friend.

Reduced blood flow

During low temperatures, your dog's blood vessels constrict to conserve body heat. This reduced blood flow around your dog's body can cause joint stiffness and discomfort, and increase inflammation.

Tightened muscles
In cold temperatures, your dog's muscles will contract and tighten, as a natural response to preserve body heat. This can lead to increased stiffness for your canine companion and add additional strain to their already compromised joints.

Reduced movement
Your canine companion may be less inclined to want to go out for a walk or exercise in cold weather. Whether your dog simply hates the rain or just likes to take things a little slower on winter walks - this reduced activity can lead to stiffness and decreased joint mobility.

Cramped positions

If your dog's home environment is cold and they can't seem to get comfortable and cosy, your dog might curl up into cramped positions or squeeze their body into small spaces to get warm, which can put extra pressure on arthritic joints.

Increased shivering

The autumn/winter months mean that your dog will be exposed to colder weather when out on your daily walks, and this might lead to increased shivering for your four-legged friend. This increase in shivering can lead to muscle tension and potential inflammation around your dog's arthritic joints.

How to keep your arthritic dog warm and comfortable

A warm environment

To keep a dog living with arthritis comfortable, it's important to keep your dog warm when they are resting and relaxing at home, such as providing extra blankets, as higher temperatures will prevent your dog from experiencing any stiffness or discomfort brought on by the cold.

A comfortable, cosy bed

A well-padded and insulated bed will allow your dog to rest comfortably without any pressure on their joints and bones, and ensure they are snuggled up and cosy for a good night's sleep.

Low-impact exercises

It's important to keep your dog active to prevent their muscles and joints from seizing up and mobility being reduced.. You can do this by taking your dogs for short walks or encouraging gentle indoor or outdoor exercise, to help maintain joint flexibility.

Warm walking attire

When you're wrapping yourself up warm for a cold wintery walk with your dog, don't forget about their extra layers too. Whilst dogs have a natural coat to protect them from the elements, those with arthritis are better off wearing an extra layer of protection from the cold, like a waterproof jacket or an all-in-one suit like an Equafleece.

Regular massages

As cold weather can cause your dog's joints to become stiff, you can regularly massage your canine companion's muscles, to help improve blood circulation and alleviate any tension in their body.

A healthy diet

Providing your dog with a nutritious diet that includes essential vitamins and supplements to support joint health can be beneficial to minimise the symptoms of arthritis.

High-quality, lean proteins: This can include meats like chicken or turkey that help maintain your dog's muscle mass and support joint health.
Bone Broth: Can provide essential nutrients like glucosamine, gelatin, and chondroitin, which support joint health.
Fruits and vegetables: Contain antioxidants that support overall health and may have anti-inflammatory effects.
Omega-3 fatty acids: These can be found in fish like salmon, mackerel or fish oil, which have anti-inflammatory properties that can help reduce joint inflammation.

Regular vet checkups

Most importantly, keep up to date with your dog's veterinary check-ups to monitor the progression of their arthritis and accompanying symptoms. This way, you can discuss any necessary adjustments to their treatment plan or medication

Your Pets Daily - Dog massage